wellness · lifestyle · sisterhood
your aesthetic life,
made real.
matchy is the app for girls who love matcha, soft rituals, beautiful spots, and the little wins that change a day.
what we're building
there are apps that tell you what to eat, what to count, what to optimize. they want to turn you into a project.
matchy is not one of those apps.
matchy asks how you want to feel, where you want to go, and who you want to share that moment with.
the five matchy tribes
five ways to live beautifully.
which one is you?
You can be one today, another tomorrow. Matchy doesn't box you in, it reveals you.
#thatgirl
Glow Up Girls
the girls who glow with intention
#softgirl
Soft Girls
the girls who turn softness into strength
#cleangirl
Clean Girls
the girls who find their clarity in less
#witchtok
Mystic Girls
the girls who listen to their intuition
#coastalgranddaughter
Wander Girls
the girls who turn every season into a scene
the matchy app
matchy is coming ✦
first on iOS at launch.
android will follow shortly after.
soon on
App Store
soon on
Google Play
join the waitlist to be the first to know at launch ✦
our promise, non-negotiable
at matchy, we've banned some words.
you'll never find the word calorie as a measure of worth. no body score. no ranking against other girls. no guilt-tripping notifications.
because we made an app to welcome you,
not to watch you.
matchy measures what really counts: the soft moments, the rituals kept, the friends we've seen again, the pages we've read, the times we said yes to ourselves.
the founder
a note from Gabriela.
I turned 16 in a world that told me what to eat. At 19, I was still counting. At 22, I stopped.
I looked for an app that would walk with me without watching me. I didn't find one. So I started sketching the one I wish I'd had.
Matchy was born from that longing: to create a place where beauty becomes soft again. Where taking care of yourself is no longer a discipline, just an attention.
Gabriela, founder
read her full storythe journal
words and rituals,
to slow down a little each day.
questions?
we've tried to answer them.
The waitlist is completely free. At launch, the app will have a rich free version and a premium subscription for the girls who want to go further. Founding girls will get 3 months of premium for free.
you're here. you scrolled all the way down.
something spoke to you.
leave us your email. we'll write to you the day the app opens, and only then.